a master with extensive experience in the beauty industry, an active specialist and technology trainer for Wella Professionals. After moving to Georgia, Irina felt that it was time not just to work as a master but to create her own team, atmosphere, and a place where professionalism, aesthetics, and warmth would align.

Thus began the journey of Say Yes
The first space appeared in Saburtalo, on University Street — about 150 m², almost a year of development, first guests, and forming the very atmosphere that many still remember today. Everything was going wonderfully, but due to major road repairs with constant water and electricity outages, it became impossible to work, and we had to look for a new home.

The second stage was more extensive. We moved to another premises in Saburtalo with an area of 240 m², joined forces with a tattoo studio, launched a full-fledged café-bar, and began collaborating with a children's space. The loft atmosphere, parties, lectures, blogger events, photo shoots, and venue rentals made the space vibrant and active, gathering more and more people around it. We felt comfortable and very at home.

Later, the premises changed owners, the rent increased, and we once again faced a choice. That’s when we particularly understood: Say Yes is not about size. It’s about quality, people, the team, and an atmosphere that cannot be measured in square meters.

Thus, our third home emerged — a space in the center of Saburtalo, which we completely built from scratch with our own hands. It is more compact, but it is here that Say Yes became the most cohesive, cozy, and meticulously thought out. We invested all our accumulated experience, aesthetics, and care for our guests into it — and today, it is here that the phrase is most often heard, stating that the space feels special and very warm.